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Managing Technology and Change in New Product Development (NPD): A Dynamic Capability Perspective

Author

Listed:
  • Mohamad Faizal Ahmad Zaidi
  • Siti Norezam Othman

Abstract

This paper derives from the perspective of dynamic capability (DC) that foresees sustainable competitive advantage can be achieved through firm’s ability to continuously create alignment between new product development (NPD) and market need. By highlighting the inter-related issues, and with thorough critical review on the relevant literature, this paper proposes a conceptual framework for easy explanation of the concept. As a result, this paper contributes to better understanding of DC concept for managing technology and change in NPD. The potential areas for future studies are highlighted at the end of discussion.

Suggested Citation

  • Mohamad Faizal Ahmad Zaidi & Siti Norezam Othman, 2014. "Managing Technology and Change in New Product Development (NPD): A Dynamic Capability Perspective," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(4), pages 167-180, April.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:4:p:167-180
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    Citations

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    Cited by:

    1. Mirza Muhammad Naseer & Muhammad Asif Khan & József Popp & Judit Oláh, 2021. "Firm, Industry and Macroeconomics Dynamics of Stock Returns: A Case of Pakistan Non-Financial Sector," JRFM, MDPI, vol. 14(5), pages 1-18, April.

    More about this item

    Keywords

    Alignment; Dynamic capability; Market need; New product development; Technological innovation capability;
    All these keywords.

    JEL classification:

    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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