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An Exploration of Effective Factors in New Product Development (NPD) Project Success

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  • Hassan Ghorbani
  • Alireza Azamni

Abstract

New products are undeniably vital for the viability and success of a firm. Firms need to create and sustain competitive advantages in order to survive in today’s highly competitive business environment. This paper’s purpose is analyzing the effects of effective factors on new product development (NPD) project success. In this research we have used a questionnaire with 29 questions to study a 134 sample of home appliance managers in Isfahan (Iran). A conceptual model has been designed to show all relationships among all variables which is tested by LISREL software. Empirical results generally support the predictions from the theory. Specifically, the findings of this study show that joint reward system, knowledge sharing, people resource and market research are key factors for NPD project success. Amount of goodness indexes (AGFI= 0.92, GFI= 0.91) shows suitability of the model.

Suggested Citation

  • Hassan Ghorbani & Alireza Azamni, 2014. "An Exploration of Effective Factors in New Product Development (NPD) Project Success," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(3), pages 409-419, March.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:3:p:409-419
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