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Value Creation of Luxury Brands for Consumers

Author

Listed:
  • Abolghasem Mira
  • Amir Hossein Panahandeh
  • Reza Sh'abani

Abstract

Nowadays brands are recognized as main king of saving of the present crises in the market. The main kings which isn’t received easily for companies. But keep of brand in a better place is more difficult than receiving it in a place as a brand. Brands receive this importance as high improvement and stability in priority in market when they are valuable for their consumers. Consumers search gaining value as main actor of each market. According to science to this topic, brands especially luxury brands should be sensitive to this need of consumers and clients and also apply their whole try for changing this need to competitive advantage. According to the importance of this discussion, it is tried in the present research that evaluation of luxury brands is examined for consumers. Necessary data are collected by using questionnaire method in this research. Statistical sample of this research is 384 people among consumers of luxury brands in Kish Island based on volume formula of Kukran sample and the analysis method of the present research is structural equation technique which necessary analysis is considered by using AMOS software.

Suggested Citation

  • Abolghasem Mira & Amir Hossein Panahandeh & Reza Sh'abani, 2014. "Value Creation of Luxury Brands for Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(2), pages 269-281, February.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:2:p:269-281
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