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Review and Rating factors affecting the Deployment of (CRM) Customer Relationship Management at Nestle Company

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  • Rogaye Rezaeegiglo
  • Ali Sadouni
  • Feraghi Aref
  • Pourjedi Khotbesara
  • Nazari Eslam

Abstract

The aim of this study was to identify and rank the factors affecting the deployment of customer relationship management at Nestle Company. The research method in this study is a descriptive-survey. The population of this study is all staff of the Nestle Company which is 255 people and were selected randomly. The sample size for this study given that the population size is limited is obtained at the 0.95 Confidence level and accurate 0.01 using Cochran formula for 102 persons. Data collection tool in this study is a questionnaire that its validity by professors and its reliability by CRONBACH's alpha coefficient 0.804 were confirmed. Data analysis is performed using descriptive statistical methods, as well as Student t tests, Friedman test, independent t-test and ANOVA analysis is performed using SPSS software. The results showed that the components of the current culture of the organization and the organization's current strategies support the implementation of customer relationship management at Nestle.

Suggested Citation

  • Rogaye Rezaeegiglo & Ali Sadouni & Feraghi Aref & Pourjedi Khotbesara & Nazari Eslam, 2014. "Review and Rating factors affecting the Deployment of (CRM) Customer Relationship Management at Nestle Company," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(1), pages 539-547, January.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:1:p:539-547
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