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Factors Influencing Investor’s Individual Behavior To Satisfaction and Loyalty In Emerging Market

Author

Listed:
  • Arlina Nurbaity L.
  • Isfenti Sadalia
  • Khaira Amalia F.

Abstract

This study aims to develop a model of investors’ investment behavior towards satisfaction and loyalty. Using a combination of qualitative and quantitative research with exploratory descriptive analysis, this study adopts the Structural Equation Model (SEM) in its data processing. The results have shown that the customer relationship management (CRM), portfolio performance and service quality have significant impact on investor’s loyalty, through trust and satisfaction as the intervening variables. The CRM has no direct significant effect on investor’s loyalty, but has a direct significant effect on investor’s trust and satisfaction. Meanwhile, the portfolio performance and service quality have a direct significant effect on investor’s trust, satisfaction and loyalty. The analysis further shows that the investor’s loyalty is significantly affected by the CRM, portfolio performance and service quality through the investor’s trust and satisfaction.

Suggested Citation

  • Arlina Nurbaity L. & Isfenti Sadalia & Khaira Amalia F., 2014. "Factors Influencing Investor’s Individual Behavior To Satisfaction and Loyalty In Emerging Market," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 35-45, November.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:11:p:35-45
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    Citations

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    Cited by:

    1. Babar Khalid & Ahmed Imran Hunjra, 2017. "Measuring the Validity of the Instrument of Information Asymmetry, Accounting Information, Personal Values, Investment Satisfaction and Investor Decision: An Empirical Analysis of Pakistani Stock Exch," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 3(2), pages 6-22, December.
    2. Babar Khalid & Ahmed Imran Hunjra, 2015. "Measuring the Validity of the Instrument of Information Asymmetry, Accounting Information, Personal Values, Investment Satisfaction and Investor Decision: An Empirical Analysis of Pakistani Stock Exch," Journal of Policy Research (JPR), Research Foundation for Humanity (RFH), vol. 1(1), pages 36-54, March.

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