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Public Relations and the New Stakeholder Management Environment

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  • Robert Gill

Abstract

Management ideology has evolved over the years and has moved from a manager-worker relationship to a business-society relationship. This has led to key stakeholders for organizations to come from diverse perspectives, and has changed the focus for stakeholder relations. This paper looks at literature on management to identify the range of stakeholders, and how these stakeholders’ relationships are best managed by the modern organization.

Suggested Citation

  • Robert Gill, 2014. "Public Relations and the New Stakeholder Management Environment," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(10), pages 100-107, October.
    • Handle: RePEc:hur:ijarbs:v:4:y:2014:i:10:p:100-107
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