Effective Factors on Entrepreneurial Orientation in Iran Banking Industry

Today moving from traditional banking system into entrepreneurial one is very vital due to valuable opportunities it creates as well as changing the conditions to deal with the environmental threats and resulting in structural revolutions in banking system. Therefore, recognizing the entrepreneurial orientation and the factors influencing it is of high importance for amplifying the innovation and preparing the conditions for the banks to enter the risking process of entrepreneurship. The purpose of this article is proposing a model of entrepreneurial orientation which can be used by policymakers and managers of banking system toward improving the entrepreneurial orientation. The society of this paper was 700 employees of privacy banks in Tehran. In order to collect the required data, the questionnaire was distributed completely random between 350 staffs of these banks in which 184 of them were returned and was used in data analysis process by use of SPSS and Lisrel. The results show that the entrepreneurial orientation, cultural factors and among organizations factors, making proper connections between organizational unit and high manager support had a good condition. Moreover, organizational conflicts, inappropriate rewarding system, economical and political conditions and the values are not considered as positive adjustment. Thus, the proposed model, as an aborigine pattern, can be used by policy makers and high managers of Iran’s banking system to provide the conditions for entering the entrepreneurial process in the banking system.