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Consumer Buying Behavior Towards Online Shopping Stores in Malaysia

Author

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  • Mehrdad Salehi

    (Management and Science University)

Abstract

The Internet as a global medium is quickly gaining interest and attractiveness as the most revolutionary marketing tool. The global nature of communication and shopping has as well redefined, seeing that it is the perfect vehicle for online shopping stores. Online convenient shop is mostly reflected in shorter time and less energy spent, including shipping cost reduction, less crowd and queues than real markets, unlimited time and space, which all increase convenience of shopping. Internet shopping for businesses and consumers are being accepted as an alternative shop mode rather than visiting the stores. However, convincing the consumers to shop online is still a challenging task for web retailers in Malaysia. The growth of Internet technology in Malaysia has enormous potential as it reduces the costs of product and service delivery and extends geographical boundaries in bringing buyers and sellers together. This study is conducted to identify factors influencing consumers towards online shopping in Malaysia. The study focused on nine independent variables namely appearance, quick loading, security, sitemap, validity, promotion, attractiveness, believability, and originality. We applied Five-point Likert Scale to measure the influential factors on intention for online shopping. The findings of the study indicated that the first five factors influence consumers towards online shopping and security is the factor that contributes most towards online shopping. Our study revealed the last four factors (promotion, attractiveness, believability, and originality) don’t significantly influence online shopping intention. These indicate that advertisement doesn’t have an important effect on online shopping. The results showed that security and validity of website were widely approved by online consumers. Attractiveness had the minimum influence on online shopping intention. This shows that consumers aren’t interested or couldn’t believe any advertisement in the internet. It seems that the internet users are overloaded by advertisement spams.

Suggested Citation

  • Mehrdad Salehi, 2011. "Consumer Buying Behavior Towards Online Shopping Stores in Malaysia," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 1(2), pages 67-76, December.
    • Handle: RePEc:hur:ijaraf:v:1:y:2011:i:2:p:67-76
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    References listed on IDEAS

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    1. Jean Boisvert & Suzan Burton, 2009. "The impact of perceived innovativeness, branding strategy and parent brand salience on the reciprocal transfer of core associations," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 2(3/4), pages 346-359.
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    Cited by:

    1. Nurul Nadia Abd Aziz & Normilia Abd Wahid, 2018. "Factors Influencing Online Purchase Intention among University Students," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(7), pages 702-717, July.

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      More about this item

      Keywords

      Online shopping stores; consumers; internet shopping; the internet shop;
      All these keywords.

      JEL classification:

      • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
      • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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