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Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece

Author

Listed:
  • Vicky KATSONI

    (Associate Professor, University of Western Attica, Department of Tourism Management, Ag. Spiridonos and Milou 1, 12210, Egaleo, Greece)

  • Panagiota DIONYSOPOULOU

    (Co-operative Tutor of Hellenic Open University, Athens, Greece)

Abstract

The purpose of this paper is to provide an understanding of the way principals for tourism development could incorporate Information and Communication Technologies (ICT) into their models, addressing such issues as new visual communication technologies and value co-creation, based on a survey in the city of Athens, Greece. The authors argue that collaboration among key stakeholders in the tourism industry around ICT may assist in the promotion of the destination and enhance economic development. The paper demonstrates the need to redefine the relationships and the ways of communication and value co-creation between tourism principals, according to new requirements in the evolutionary process of the tourism phenomenon.

Suggested Citation

  • Vicky KATSONI & Panagiota DIONYSOPOULOU, 2018. "Visual Communication And Icts For The Application Of Value Co-Creation Strategies In Hotels' Websites In Athens, Greece," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(1), pages 77-89, June.
    • Handle: RePEc:hrs:journl:v:x:y:2018:i:1:p:77-89
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    File URL: http://www.rsijournal.eu/ARTICLES/June_2018/7.pdf
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    More about this item

    Keywords

    ICTs; Value co-creation; Visual Communication; e-Tourism; C-commerce;
    All these keywords.

    JEL classification:

    • Z3 - Other Special Topics - - Tourism Economics
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z38 - Other Special Topics - - Tourism Economics - - - Policy
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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