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City Marketing In Greece: The Post-Olympic Use Of Hellinikon Former Airport Site

Author

Listed:
  • Sotirios Milionis

    (Regional Science Inquiry Journal)

Abstract

Despite the appearance of a significant number of publications on the topic of city marketing theory in the last twenty years, there is still a huge gap in the literature with regard to its application in practice. This article aimed to bridge that gap by investigating the role of city marketing in planning the sustainable post Olympic use of Hellinikon former airport site in Athens, Greece. It was found that certain elements of the city marketing theory were attempted to be employed in the design process, however project implementation was seriously hindered as a result of the involvement of various stakeholders with differing and conflicting agendas.

Suggested Citation

  • Sotirios Milionis, 2010. "City Marketing In Greece: The Post-Olympic Use Of Hellinikon Former Airport Site," Regional Science Inquiry, Hellenic Association of Regional Scientists, vol. 0(2), pages 151-172, December.
    • Handle: RePEc:hrs:journl:v:ii:y:2010:i:2:p:151-172
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    More about this item

    Keywords

    City Marketing; Hellinikon; Post-Olympic use; planning; real estate;
    All these keywords.

    JEL classification:

    • C21 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models
    • O18 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Urban, Rural, Regional, and Transportation Analysis; Housing; Infrastructure
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes

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