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▄ber Sch÷nheitsideale und Konfektionsgr÷▀en

Author

Listed:
  • Birgit Layes

    (Institut f³r allokatio und Wettbewerb (IAW), Universitõt Hamburg, Hamburg, Deutschland)

Abstract

Damit bei der industriellen Herstellung von Kleidung Massenproduktionsvorteile realisiert werden k÷nnen, mu▀ u.a. eine Standardisierung der Kleidungsma▀e vorgenommen werden. Unternehmen haben aber den Anreiz, bei der Kleidungsproduktion von den sog. Konfektionsgr÷▀en abzuweichen, um den Kundinnen und Kunden das Gef³hl zu vermitteln, eine Figur zu haben, die dem Sch÷nheitsideal entspricht. Der Versuch, ³ber diese Ma▀nahme den Absatz zu erh÷hen, ist mit negativen Externaliõten verbunden.

Suggested Citation

  • Birgit Layes, 1997. "▄ber Sch÷nheitsideale und Konfektionsgr÷▀en," Homo Oeconomicus, Institute of SocioEconomics, vol. 14, pages 505-509.
    • Handle: RePEc:hom:homoec:v:14:y:1997:p:505-509
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