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Analysis of the Influencing Factors of Urban Sports Brand Sales Volume Based on AHP

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Listed:
  • Mingyue Zhang
  • Yuxin Wu
  • Xiaolong Zhou
  • Hengchang Jing

Abstract

In order to evaluate the brand image and help enterprises to build an ideal brand image, the influence factors of urban sports brand sales volume based on AHP are studied. The article takes the A sports brand as the research object, selects six dimensions including product dimension, enterprise dimension, and service image dimension, establishes a brand image evaluation model, and uses the AHP to study the A sports brand image. The experimental results show that: it is found that the overall evaluation value of A sports brand image is 81.153 points, which is rated as very satisfactory, it is proven that the research gives relevant recommendations for maintaining and developing brand image.

Suggested Citation

  • Mingyue Zhang & Yuxin Wu & Xiaolong Zhou & Hengchang Jing, 2022. "Analysis of the Influencing Factors of Urban Sports Brand Sales Volume Based on AHP," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-7, September.
    • Handle: RePEc:hin:jnlmpe:9625049
    DOI: 10.1155/2022/9625049
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