A Multidimensional Nonnegative Matrix Factorization Model for Retweeting Behavior Prediction

Today microblogging has increasingly become a means of information diffusion via user’s retweeting behavior. As a consequence, exploring on retweeting behavior is a better way to understand microblog’s transmissibility in the network. Hence, targeted at online microblogging, a directed social network, along with user-based features, this paper first built content-based features, which consisted of URL, hashtag, emotion difference, and interest similarity, based on time series of text information that user posts. And then we measure relationship-based factor in social network according to frequency of interactions and network structure which blend with temporal information. Finally, we utilize nonnegative matrix factorization to predict user’s retweeting behavior from user-based dimension and content-based dimension, respectively, by employing strength of social relationship to constrain objective function. The results suggest that our proposed method effectively increases retweeting behavior prediction accuracy and provides a new train of thought for retweeting behavior prediction in dynamic social networks.