IDEAS home Printed from https://ideas.repec.org/a/hin/jnlmpe/927854.html
   My bibliography  Save this article

The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective

Author

Listed:
  • Zilong Liu
  • Zhenhua Liu
  • Qingfei Min

Abstract

The competition in fashion and textiles (FTs) industry is strong. Enterprises have to compete at all levels and need to adapt to the mobile commerce (MC) context. Mobile TradeManager (MTM) is a typical MC application and good use of it will facilitate the sales of FTs products. Plenty of prior studies on MC were developed to discuss the subjective beliefs. Motivated by the research that appeals for more attention to IT artifact itself, this paper integrates the system usability of MC into the behavioral model. To this end, the purpose of this study is twofold: (a) to identify the impact of MTM usability on consumers’ online shopping behavior of FTs production, and (b) to explore and understand how usability of MTM could be improved. Data analysis, based on a survey of 837 MTM users, reveals that perceived entertainment, MTM system usability, subjective norm, and consumer’s self-efficacy significantly affect individual’s intention to use MTM. Meanwhile, it is revealed that MTM usability is a joint function of mobile device’s system performance, WAP website’s design, and the characteristics of wireless communication networks.

Suggested Citation

  • Zilong Liu & Zhenhua Liu & Qingfei Min, 2014. "The Impact of Mobile TradeManager on Fashion Product Sales: From Usability Perspective," Mathematical Problems in Engineering, Hindawi, vol. 2014, pages 1-9, July.
    • Handle: RePEc:hin:jnlmpe:927854
    DOI: 10.1155/2014/927854
    as

    Download full text from publisher

    File URL: http://downloads.hindawi.com/journals/MPE/2014/927854.pdf
    Download Restriction: no
    File URL: http://downloads.hindawi.com/journals/MPE/2014/927854.xml
    Download Restriction: no
    File URL: https://libkey.io/10.1155/2014/927854?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hin:jnlmpe:927854. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mohamed Abdelhakeem (email available below). General contact details of provider: https://www.hindawi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.