Research on Open Innovation Intelligent Decision-Making of Cross-Border E-Commerce Based on Federated Learning

Product development and innovation is the key issue for cross-border e-commerce operation. It is of great importance to build an intelligent open innovation system and maximize its proximity to market demand with the internationalization and digital advantages of cross-border e-commerce. Cross border e-commerce data is widely distributed among each node enterprise in the supply chain. But the enterprises will not share private data for intelligent learning for the sake of data security, which has become a difficulty problem in intelligent decision-making of open innovation. This paper analyzes the research status of open innovation and the technical basis of federated learning, builds an open innovation intelligent decision-making model of cross-border e-commerce based on federated learning, trains and tests the model using data from two participants, compares the intelligent prediction effects among whole learning, local learning and federated learning, and puts forward the collaborative promotion strategy of open innovation and intelligent optimization of cross-border e-commerce based on federated learning.