Decision-Making and Coordination of a Three-Stage Book Supply Chain considering Big Data Information Cost

In the Big Data era, Big Data Information (BDI) has been used in the book supply industry. Data Company as an important BDI supplier should be included in a book supply chain. Thus, to explore the investment decision-making problems of BDI and its effects on the coordination and pricing rules of book supply chain, a three-stage book supply chain with one book publisher, one retailer, and one Data Company was chosen. Meanwhile, four benefit models about BDI investment were proposed and analyzed in the environments of symmetry information and asymmetric information. A revenue sharing contract was used to achieve book supply chain coordination. Findings: whether the book publisher and the retailer were suitable to invest in BDI, it was influenced by the cost improvement coefficient. With the ascent of the cost improvement coefficient, benefits of supply chain members will reduce, and, in different investment models, their prices show different change trends with the cost improvement coefficient.