A Distance Model of Intuitionistic Fuzzy Cross Entropy to Solve Preference Problem on Alternatives

In the field of decision-making, for the multiple attribute decision-making problem with the partially unknown attribute weights, the evaluation information in the form of the intuitionistic fuzzy numbers, and the preference on alternatives, this paper proposes a comprehensive decision model based on the intuitionistic fuzzy cross entropy distance and the grey correlation analysis. The creative model can make up the deficiency that the traditional intuitionistic fuzzy distance measure is easy to cause the confusion of information and can improve the accuracy of distance measure; meanwhile, the grey correlation analysis method, suitable for the small sample and the poor information decision-making, is applied in the evaluation. This paper constructs a mathematical optimization model of maximizing the synthesis grey correlation coefficient between decision-making evaluation values and decision-makers’ subjective preference values, calculates the attribute weights with the known partial weight information, and then sorts the alternatives by the grey correlation coefficient values. Taking venture capital firm as an example, through the calculation and the variable disturbance, we can see that the methodology used in this paper has good stability and rationality. This research makes the decision-making process more scientific and further improves the theory of intuitionistic fuzzy multiple attribute decision-making.