Research on Recognition and Evaluation of Traffic Guide Sign

Traffic guide signs are effective only when they are clearly recognized by drivers. Three experiments were conducted in this study. In the first, the influence factors of guide sign recognition were studied. This study investigated 11 main factors with a convenience sample of drivers from Nanjing city in China. Weights of different influence factors were obtained through analytic hierarchy process (AHP). The results showed that the setting position, occlusion degree, and character size of guide sign had the most significant influence on the guide sign recognition, while other factors were less important. In the second stage, an evaluation model of guide sign recognition was developed based on weights of different factors. Four equations were presented to calculate the comprehensive score of guide sign, and the level of recognition was divided into five grades according to the comprehensive score. At last, a typical case in Nanjing was studied to verify the rationality and reliability of the evaluation model. Results from the real application indicate that the method had good applicability and can be used by traffic engineers.