Data Management and Marketing Methods of Interactive Video Websites in the Era of Big Data

With the continuous development of the Internet, the explosive growth of network information, and the continuous increase of the bandwidth available to individual users, network video content has gradually become the most abundant and largest information group on the Internet. In the process of Internet video management, it can be transformed into the relationship between the three entities. Video resource management system of the business, meanwhile, with the increasingly rich, two more associated business interfaces, the interface between the relationships becomes more complex, resulting in the coupling between the business modules. The traditional module interface interaction pattern is difficult to adapt to changing business needs. The system can meet the needs of users with better data exchange, so it can improve the scalability of the system to a certain extent. In addition, third-party regulatory authorities will require video service providers to check the copyright of videos uploaded by users and delete videos. In view of the problems described above, this paper focuses on how to use the internal information of video in the video community environment to effectively solve the problems mentioned above.