One Person Plays Multiple Roles: The Diversified Roles and Functions of Convention Project Hosts by SEM Methods

In a convention project, the relationship between the host and professional conference organizers has an important impact on the convention project promotion. However, as an important stakeholder of the convention, the role of hosts in the project is less concerned and studied. Therefore, based on theories of project governance, this paper combines the role of the convention project hosts from the perspective of the project sponsors and formulates the convention hosts’ role measuring scale with the project sponsor measuring scale. Then, through content validity analysis and exploratory and confirmatory factor analysis, the scale was optimized and nine items were finally determined. The study found that the hosts of the convention project play three roles in the convention project, the customer role, the controller role, and the supporter role, and verified through the SEM that all three roles have a positive effect on the convention project performance.