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Strategic Alliance with Competitors in the Electric Vehicle Market: Tesla Motor’s Case

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  • Taesu Cheong
  • Sang Hwa Song
  • Chao Hu

Abstract

We investigate how the choice of coopetition of the simultaneous pursuit of collaboration and competition dynamically impacts both the participating firms and also the other self-developing ones in the same market. A conceptual framework of mathematical models obtained from the arguments and insights in the literature is used to undertake an in-depth study through a multiperiod analysis from 2013 to 2020 of an exemplar case of coopetition, the two concurrently ongoing coopetition partnerships in the US electric vehicle (EV) market, the Tesla Motors-Daimler AG alliance and the Tesla Motors-Toyota alliance and the other firms which are not involved in coopetition.

Suggested Citation

  • Taesu Cheong & Sang Hwa Song & Chao Hu, 2016. "Strategic Alliance with Competitors in the Electric Vehicle Market: Tesla Motor’s Case," Mathematical Problems in Engineering, Hindawi, vol. 2016, pages 1-10, March.
    • Handle: RePEc:hin:jnlmpe:7210767
    DOI: 10.1155/2016/7210767
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    Cited by:

    1. Bartucz, Csilla, 2021. "Can the Trust in Uber-like Platform Use Be Translated into Parcel Logistics?," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2021), Hybrid Conference, Zagreb, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Hybrid Conference, Zagreb, Croatia, 9-10 September 2021, pages 389-400, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
    2. Shubham Gupta & Raghav Khanna & Pranay Kohli & Sarthak Agnihotri & Umang Soni & M. Asjad, 2023. "Risk evaluation of electric vehicle charging infrastructure using Fuzzy AHP – a case study in India," Operations Management Research, Springer, vol. 16(1), pages 245-258, March.

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