Hybrid Recommendation Scheme Based on Deep Learning

Big data has been developed for nearly a decade, and the information data on the network is exploding. Facing the complex and massive data, it is difficult for people to get the demanded information quickly, and the recommendation algorithm with its characteristics becomes one of the important methods to solve the massive data overload problem at this stage. In particular, the rise of the e-commerce industry has promoted the development of recommendation algorithms. Traditional, single recommendation algorithms often have problems such as cold start, data sparsity, and long-tail items. The hybrid recommendation algorithms at this stage can effectively avoid some of the drawbacks caused by a single algorithm. To address the current problems, this paper makes up for the shortcomings of a single collaborative model by proposing a hybrid recommendation algorithm based on deep learning IA-CN. The algorithm first uses an integrated strategy to fuse user-based and item-based collaborative filtering algorithms to generalize and classify the output results. Then deeper and more abstract nonlinear interactions between users and items are captured by improved deep learning techniques. Finally, we designed experiments to validate the algorithm. The experiments are compared with the benchmark algorithm on (Amazon item rating dataset), and the results show that the IA-CN algorithm proposed in this paper has better performance in rating prediction on the test dataset.