An Empirical Study on Digital Media Technology in Film and Television Animation Design

Computer art and design of digital media technology as a typical cross-technology, combined with graphic images of modern multimedia technology, can show three-dimensional art content and animation design and production of natural affinity; therefore, the digital media technology is introduced into modern animation design and production and is an innovative design concept and method, optimizing the creation efficiency of basic requirements. The reform and innovation of animation design and production are the requirement of the development of The Times. The application of digital media technology in animation design and production is conducive to promoting the development of the animation industry. Animation is human’s pursuit of light and shadow. Based on the analysis of the characteristics of digital media, the architecture of the digital media animation system is designed, and the functions of system modules are expounded. Based on the large scale and high efficiency of digital media technology, the framework structure of the animation design system is constructed. Driven by the two-way technology and application, digital media technology is innovatively applied, and three-dimensional animation design and virtual simulation technology are integrated, so as to promote the technological upgrading of animation creation and improve its technical content and level. Through the corresponding test of the system, it is determined that the system can run normally and stably. The digital new media technology is introduced into the design and production of film and television animation to promote the digital development of animation design and production.