Partner Matching Mechanism of Hainan Cold Chain Logistics Based on Multiobjective Optimization

With the sustained and rapid development of the economy, the food consumption structure has changed correspondingly and the market of cold and fresh products has developed rapidly, which puts forward the matching of cold chain logistics. Under the background of the construction of the belt and road and the pilot-free trade zone, the organic integration of the fresh agricultural products market and industry in Hainan is facing opportunities and challenges. In particular, in-depth research on the design and planning of the entire logistics system has not been carried out and the research on the distribution vehicle routing problem is still in the initial stage. This paper combs the relevant policies of cold chain logistics development in Hainan province. Given the imperfect system, the lack of policy guarantee measures, and the lack of regionality of the policy objective system, this paper puts forward some suggestions for improvement. The effective inventory control model of Hainan fresh agricultural products under cold chain logistics is explored by using the inventory management theory and the related theory of system dynamics. The simulation is carried out by using Vensim software, which provides a reference for improving the status of cold chain logistics of fresh agricultural products in Hainan. By saving funds, the profits of cold and fresh products are increased and the market competitiveness is improved.