An Optimization Method of Sports Service Network Layout Based on Network Communication

Sports culture industry (CI), as a new sunrise industry, has achieved unprecedented development in the world, and many developed countries regard it as a pillar industry. In our country, the sports CI is quickly growing and contributing significantly to national economic growth. The layout mode of the sports CI is crucial in identifying regional growth advantages and resource development, as well as maximizing industrial function allocation and creating sports CI development strategy. This paper takes Dalian’s sports CI as the research object and expounds the concept of sports culture, sports CI, and spatial layout of sports CI through analyzing and sorting out previous research results. This study analyses the evolution and spatial distribution of the Dalian sports CI, as well as the current challenges, using theories and methodologies from sports science and economic geography and proposes countermeasures for Dalian to develop its sports CI. Regional development theories, such as central place theory, growth pole theory, point axis theory, and Maslow’s hierarchy of needs theory, have important theoretical value and practical guiding significance for the rationalization of spatial distribution of Dalian sports CI. On the basis of analyzing the resources, traffic network, and economic development of Dalian sports CI, the paper constructs the spatial distribution mode of Dalian sports CI, namely, two core points, three development axes, and multiple nodes, and puts forward the measures to optimize the spatial distribution of Dalian sports CI. This paper examines the current condition, resource architecture, and major structure of supply of leisure sports service items in the Zhejiang coastline area using the literature and field inquiry methodologies. On this basis, the optimization countermeasures of combining Zhejiang coastal leisure sports service products with recreational fishery and yacht economy are put forward to perfect the system of coastal leisure sports service products and improve the supply capacity.