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Abstract
With the rapid development of mobile internet technology, there are a large number of unstructured data in dynamic data, such as text data, multimedia data, etc., so it is essential to analyze and process these unstructured data to obtain potentially valuable information. This article first starts with the theoretical research of text complexity analysis and analyzes the source of text complexity and its five characteristics of dynamic, complexity, concealment, sentiment, and ambiguity, combined with the expression of user needs in the network environment. Secondly, based on the specific process of text mining, namely, data collection, data processing, and data visualization, it is proposed to subdivide the user demand analysis into three stages of text complexity acquisition, recognition, and expression, to obtain a text complexity analysis based on text mining technology. After that, based on computational linguistics and mathematical-statistical analysis, combined with machine learning and information retrieval technology, the text in any format is converted into a content format that can be used for machine learning, and patterns or knowledge are derived from this content format. Then, through the comparison and research of text mining technology, combined with the text complexity analysis hierarchical structure model, a quantitative relationship complexity analysis framework based on text mining technology is proposed, which is embodied in the use of web crawler technology. Experimental results show that the collected quantitative relationship information is identified and expressed in order to realize the conversion of quantitative relationship information into product features. The market data and text data can be integrated to help improve the model performance and the use of text data can further improve predictions for accuracy.
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