Problems and Countermeasures Existing in E-Commerce Enterprise Network Marketing under the Background of Big Data

With the analysis of mobile clients and artificial intelligence technology, e-commerce is growing faster and faster. In today’s daily life, the e-commerce model has even been integrated into human life and has become an indispensable part. In the past few years, in the face of such a large business opportunity, e-commerce companies have sprung up in the capital market. Along with the rise of e-commerce, there have been many problems that have never arisen. The purpose of this paper is to analyze the status of development of e-commerce and its enterprise. This paper focuses on combing the current marketing overview and problems of e-commerce companies and proposes positive countermeasures and some practical solutions. Using the specific analysis method of the specific problem, the data comparison is made to draw conclusions. The results show that national policies focus on the rise of small and microenterprises, from the perspective of current business development, and developing e-commerce is conducive to enterprises to expand business breadth, expand the market scope of enterprises, develop business needs and brand products of enterprise by using Internet technology, and can break the constraints of time and space effectively. Strengthened communication and communication between enterprises and customers reduced the costs of enterprise, saved time, and improved utilization rate of resource. Therefore, solving the marketing problems which is most urgent at present is the primary goal of developing e-commerce companies.