Influence Effect of Internet on the Optimization of China’s International Trade Structure Based on Gravity Model

The scale and competitiveness of foreign trade are not only an important reflection of a country’s economic strength, status, and influence in the international economy, but also a basic indicator to measure a trading power. At the moment, information technology, embodied by the Internet, is steadily altering the old method of international trade. This research investigates the impact of the Internet on China’s international trade, based on a comprehensive review of the relevant literature. This study firstly analyzes the mechanism of network’s influence on international trade structure and focuses on the influence of network on trade participants and trade services. Then, based on the gravity model, the empirical process of network’s influence on international trade structure is analyzed, and the empirical research is carried out through variable analysis, stationarity and cointegration test, and pulse corresponding analysis. This paper concludes that the development of the Internet has a certain role in encouraging service commerce in China, based on an empirical analysis of the relationship between the Internet and service trade in China.