User Classification and Stock Market-Based Recommendation Engine Based on Machine Learning and Twitter Analysis

The stock market prices of the company vary in a daily fashion. The social media pattern usage of the company can be determined to find the sentiment score values. The dependency factor between the social media tweet platform and the performance of an organization can have how much effect on the stock prices is determined. The historical data from the Yahoo Finance APIs are taken for the unique company ID and then the probability of stock being good or bad is determined. Also, the tweets related to the company are scanned and analyzed to find the positive and negative scores. The concentration value connected to growth, the intensity of capital expenditure, and the volume of promotion were among the factors utilized in the stock’s modeling. This paper also takes the yearly finances of the end-user based on LIC payments, medical insurance payments, and average rent and then performs a classification of the user. Based on the user classification, companies are recommended to the end-user based on descending order of stock value. The average volume, average price, average market index, average daily turnover, and sentiment discrepancy index are based on the tweets of a company and the predicted value of its performance. For the classification of the user, we make use of the support vector machine algorithm. For the sentiment analysis of the tweets, the naïve Bayes algorithm is made use of, and then stock classification is done based on mathematical modeling, which includes the sentiment analysis index.