Research on Intelligent Customization of Cross-Border E-Commerce Based on Deep Learning

Cross-border e-commerce has become an important way of “New Infrastructure for Foreign Trade†and “Online Silk Road construction.†Utilizing intelligent technology to energize cross-border e-commerce can improve the quality and efficiency of the whole industrial chain. Cross-border e-commerce enterprises generally face the problem of product customization and development due to the large difference in international market demand. This study first analyzes the research status and technical underpinnings of intelligent customization of cross-border e-commerce, then establishes the technical framework of intelligent customization of cross-border e-commerce based on in-depth learning, and subsequently trains, tests, and analyzes the model, and the intelligent customization model has achieved a higher learning level. Finally, it puts forward the promotion and application strategy of cross-border e-commerce intelligent customization based on deep learning. It has theoretical significance and practical value for intelligently identifying changes in international market demand, helping cross-border e-commerce enterprises select products, and optimizing cross-border e-commerce product development.