IDEAS home Printed from https://ideas.repec.org/a/hin/jnlmpe/3543368.html
   My bibliography  Save this article

Collaborative Operation Model with Selling Profit Sharing Strategy for Direct Online Retailing

Author

Listed:
  • Qihui Lu
  • Axun Xing
  • Qi Sun
  • Di Xiao
  • Weilin Xiao

Abstract

This study focuses on the operation mode choice issue on whether brand owners should use the autonomous or the collaborative operation mode in direct online retailing. Results demonstrate that when the service provider’s investment is relatively effective and the selling profit sharing ratio of the service provider is high, the brand owner should choose the collaborative operation mode. Surprisedly, we find that brand owners in a dual-channel scenario have more motivation to use the collaborative operation mode than those in a single e-commerce channel scenario. The e-commerce service market may have much potential in the future.

Suggested Citation

  • Qihui Lu & Axun Xing & Qi Sun & Di Xiao & Weilin Xiao, 2022. "Collaborative Operation Model with Selling Profit Sharing Strategy for Direct Online Retailing," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-17, July.
    • Handle: RePEc:hin:jnlmpe:3543368
    DOI: 10.1155/2022/3543368
    as

    Download full text from publisher

    File URL: http://downloads.hindawi.com/journals/mpe/2022/3543368.pdf
    Download Restriction: no
    File URL: http://downloads.hindawi.com/journals/mpe/2022/3543368.xml
    Download Restriction: no
    File URL: https://libkey.io/10.1155/2022/3543368?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hin:jnlmpe:3543368. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mohamed Abdelhakeem (email available below). General contact details of provider: https://www.hindawi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.