Accounting of Air Pollution on Tourism Economic Loss in Fuzhou Based on Big Data Analysis

When measuring the overall image of a city, air quality is one of the main indicators which is closely related to the quality of life. For a city, it is also a concrete manifestation of the tourist attraction ability. Air pollution in urban areas has already had an important impact on the daily lives of residents. It not only has a direct impact on human health but also affects human emotions, travel consumption, outdoor activities, and other aspects, thereby affecting economic vitality. Since air quality is a core indicator to measure the comprehensive image of a city, in order to effectively increase people’s sense of experience and enhance the local tourist attraction ability, this paper studies the air pollution impact on tourist cities. When exploring the impact of Fuzhou’s scenic spots and tourism frequency on air pollution, the number of scenic spots and reviews published on the Meituan software from 2018 to 2019 is selected as the research object. In the actual analysis, tourist attractions are divided into tourist attractions selected by people outside of Fuzhou and tourist attractions selected by residents. The empirical results show that the frequency of local travel will be reduced by 0.090 percentage points for every one percentage point increase in the air quality index. It can be calculated that the annual local travel due to the increase in the air quality index will reduce the number of tourist attractions in Fuzhou by approximately 2.4511 million. Every time the air index rises by 0.164 percentage points, the corresponding annual reduction in tourists is 11.733 million. Through the analysis of these 6 scenic spots, it can be concluded that whether it is scenic spots suitable for local people’s tourism or scenic spots for tourists from all over the world, air pollution will reduce the frequency of scenic spots travel, which will cause urban tourism economic losses. Through the research of related theoretical data, it can be found that haze weather and air pollution have a negative impact on Fuzhou’s scenic spot income and tourism growth rate. At the same time, air pollution will also affect the comfort of the city and then have a negative impact on the city’s investment environment and the living environment, which will affect the city’s economic development and other aspects of construction.