A New Collaborative Filtering Algorithm Integrating Time and Multisimilarity

Aiming at the problem of low recommendation accuracy of existing recommendation algorithms, an algorithm integrating time factors and multisimilarity is proposed to improve the impact of long-term data, user attention, and project popularity on the recommendation algorithm and the similarity of user attributes is introduced to improve the problem of cold start to a certain extent. Considering that the longer the time, the less likely it is to be selected again, time is introduced into the algorithm as a weight factor. When the behavior occurs, i.e., interest in the project, so as to judge the similarity between users, not just the score value, we normalize the popularity to avoid misjudgment of high scoring and popular items. Because new users do not have past score records, the problem of cold start can be solved by calculating the similarity of user attributes. Through the comparative experiment on Movielens100K dataset and Epinions dataset, the results show that the algorithm can improve the accuracy of recommendation and give users a better recommendation effect.