Evaluation of Emerging Product Design Scheme Based on Multicriteria Decision-Making

With the development of China’s economy and the affluence of people’s material life, there are more and more kinds of products around us. People have more and more kinds of products to choose from in similar needs, so the competition between similar products is becoming more and more fierce. In order to better win the competition, the current emerging products not only cover the basic functions of the same kind at the beginning of design, but also include many additional functions that can help the product position among consumers. The focus of product design has gradually changed from functional needs to emotional needs, so the product design method based on emotional needs has gradually attracted more and more attention. However, the traditional product design methods have some limitations in data research, product design scheme visualization and decision-making, and lack of theoretical support and data support. Aiming at the background of this problem, this paper studies and evaluates the design scheme of emerging products based on multi-criteria decision-making technology and big data analysis.