Analysis of the Operation and Management of Higher Education by Using the Media Platform

Universities are considered the main place for university students to study and live and also shoulder the important task of training talents for the future of our country. As a manager of university education and the relevant supervisor of education and teaching, it must constantly seek more efficient teaching mode and use the new communication platform in order to solve the current problems in the management of higher education. Since the media platform plays an important role in the social and political and economic life, it affects the way of education and the way of thinking in universities. Self-media technology promotes the communication between teachers and students in the teaching process. Educators can carry out a variety of teaching through the media, which innovates the educational methods of the University. This fully reflects the advantages of we media teaching in the media era. As a new means of information dissemination, the self-media platform not only has the traditional media communication functions but also gradually affects the way of thinking and lifestyles of university students to promote their correct world outlook, outlook on life, and formation of values. In this paper, self-media platform is used for university education and operation management process to conduct a systematic analysis and research. The Delphi method is used to screen out five major dimensions of hardware platform, content construction, communication mode, the quality of teachers and students in universities, and the environment of media network dissemination and interpret the positive effects of self-media platform in improving university teaching and operation management efficiency. Based on particle swarm optimization (PSO) algorithm, the importance distribution of the five dimensions is identified and an optimal path of university education operation and management is constructed to improve the overall efficiency of university education operation and management.