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Coordinating Demand and Supply for Crowd Logistics Platforms with Network Effect

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  • Wenjie Wang
  • Lei Xie

Abstract

The crowd logistics platforms connect stochastic demand with uncertain delivery supply which is provided by independent service providers. Considering direct-network effects and cross-network effects between the demand and supply side, a dynamic surge pricing model for crowd logistics platforms is built. The pricing strategy is derived to coordinate the supply with demand to equilibrium. Furthermore, the pricing strategy minimizing cumulative delivery orders is analyzed. The numerical simulation results show that the dynamic surge pricing strategies can stimulate the uncertain delivery supply for maximizing platforms’ revenue. And, direct-network effects pose a positive impact on the dynamic surge pricing strategy. In contrast, the cross-network effects have a negative impact on the pricing strategy. However, direct-network effects and cross-network effects negatively influence platforms’ revenue.

Suggested Citation

  • Wenjie Wang & Lei Xie, 2021. "Coordinating Demand and Supply for Crowd Logistics Platforms with Network Effect," Mathematical Problems in Engineering, Hindawi, vol. 2021, pages 1-14, June.
    • Handle: RePEc:hin:jnlmpe:1567278
    DOI: 10.1155/2021/1567278
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    Cited by:

    1. Guojie Xie & Xuejun Lin & Baiding Deng & Qianheng Zhang & Yu Tian, 2023. "Factors Influencing Crowdworkers’ Continued Participation Behavior in Crowdsourcing Logistics: A Textual Analysis of Comments from Online Platforms," Sustainability, MDPI, vol. 15(19), pages 1-15, September.

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