News Hotspot Event Diffusion Mechanism Based on Complex Network

The wide range of social hot news events on the Internet has made the Internet have a great impact on the public. However, there are few studies on Internet information. In order to improve the efficiency of user network information dissemination of Internet information based on complex network theory and model simulation, this paper makes a more in-depth study on information dissemination on the Internet, constructs a complex network of Internet information dissemination, and analyzes the static topology and dynamic evolution process of the network. Using the attention relationship between Internet users, the Internet information dissemination network, degree, and path were used to select multiple indicators. The static topology of the network is analyzed by using the complex network theory. The study found that the complex network of Internet information is different from other complex networks. The influencing factors of network dynamic evolution are studied from three aspects: overall structure, local structure, and time constraints. The evolution trend of different forms and overall network nodes in the evolution process was explored, and the network dynamic evolution process model was constructed. Practice shows that the model can better describe the evolution process of network information dissemination in complex networks. The degree values of the two networks are positively correlated with the corresponding average clustering coefficients, and the networks have a significant hierarchy. The correlation between news hot events and network nodes is not as good as users’ attention to the network.