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How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China

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  • Fengdi Chu
  • Wei Zhang
  • Yuan Jiang
  • Baogui Xin

Abstract

As sustainable development has become a worldwide concern in dealing with tensions between economic development and resource sustainability, green entrepreneurship as a potential solution is gaining popularity. This paper investigates the perceptions of green policies and their impact on green entrepreneurial behavior. Furthermore, green self-efficacy is identified as a psychological mechanism linking green entrepreneurship policies and green entrepreneur behavior and moral reflectiveness as a boundary condition. Building on the policy acceptance model (PAM), the relationships between two policy perceptions and two green entrepreneurial behaviors, the mediating effect of green self-efficacy, and the moderating effect of moral reflectiveness are explored. Results support the mediation and moderation effects, implying that governmental institutions can strive to improve entrepreneurs’ perceived usefulness and ease of use in terms of public policies to strengthen their engagement in green entrepreneurial behaviors.

Suggested Citation

  • Fengdi Chu & Wei Zhang & Yuan Jiang & Baogui Xin, 2021. "How Does Policy Perception Affect Green Entrepreneurship Behavior? An Empirical Analysis from China," Discrete Dynamics in Nature and Society, Hindawi, vol. 2021, pages 1-9, July.
    • Handle: RePEc:hin:jnddns:7973046
    DOI: 10.1155/2021/7973046
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    Cited by:

    1. Qing Yin & Delu Wang & Yadong Wang, 2023. "Serial Mediation Model Linking Returnee Entrepreneurship Education and Green Returnee Entrepreneurial Behavior: An Analysis of Environmental Improvement," Sustainability, MDPI, vol. 15(19), pages 1-15, September.
    2. Chen, Su & Shen, Wenbin & Qiu, Zhiqiang & Liu, Rongzhi & Mardani, Abbas, 2023. "Who are the green entrepreneurs in China? The relationship between entrepreneurs’ characteristics, green entrepreneurship orientation, and corporate financial performance," Journal of Business Research, Elsevier, vol. 165(C).
    3. Lin, Boqiang & Lan, Tianxu, 2023. "Progress of increasing-block electricity pricing policy implementation in China's first-tier cities and the impact of resident policy perception," Energy Policy, Elsevier, vol. 177(C).
    4. Yuan Wu & Jin Zhang & Shoulin Liu & Lianrui Ma, 2022. "Does Government-Led Publicity Enhance Corporate Green Behavior? Empirical Evidence from Green Xuanguan in China," Sustainability, MDPI, vol. 14(6), pages 1-32, March.
    5. Ali Saleh Alshebami, 2023. "Green Innovation, Self-Efficacy, Entrepreneurial Orientation and Economic Performance: Interactions among Saudi Small Enterprises," Sustainability, MDPI, vol. 15(3), pages 1-18, January.
    6. Cai Li & Majid Murad & Sheikh Farhan Ashraf, 2023. "The Influence of Women’s Green Entrepreneurial Intention on Green Entrepreneurial Behavior through University and Social Support," Sustainability, MDPI, vol. 15(13), pages 1-17, June.

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