Analysing Direct and Indirect Effects of Time on Internet, Reading, Watching and Listening in Private and Public Place Consumption—An SEM Approach

This study investigates what determines social media consumption in private and public locals. Based on a survey of 638 citizens, we found that the daily consumption frequency of social networks, and face-to-face, both inversely influence consumption in private places, the daily consumption frequency of the Internet inversely influences consumption in both private and public places, and daily consumption frequency of mobile phones inversely influences consumption in the private place. Results conclude that daily consumption frequency of the Internet mediates the effect of time spent on the Internet, watching and listening in private local; daily consumption frequency of mobile phones mediates the effect of time spent on the Internet, reading, watching and listening in private local. We also found that daily consumption frequency of the Internet mediates the effect of time spent on the Internet, reading and listening in public local, and daily consumption frequency of social networks mediates the effect of time spent on the Internet, reading, watching and listening in public local.