Influence of We Media Information Dissemination on Public Emotional Cognition and Behavior under Government Responsibility Constraint

In recent years, We Media’s chaotic behavior has emerged one after another. How to properly supervise We Media and effectively manage its violations has become an urgent problem in the process of national governance system and governance capacity building. From the three aspects of opportunity, motivation, and control methods, this paper analyzes the relevant stakeholders and their relationships in the process of We Media information dissemination. It constructs a tripartite evolutionary game model of government, We Media, and public participation, which focuses on the analysis of the equilibrium point of the game model and carries out simulation experiments to explore the influence of government responsibility constraints on the evolution results. The research results show that government regulation plays an important role in restricting We Media’s information release. When the government's willingness to regulate increases, We Media will be punished more if it violates rules. In order to reduce the cost of punishment and other factors, We Media will reduce the willingness to violate the rules. After the occurrence of social hot events, the public is more willing to be guided by positive information from We Media, prompting the government to choose strict supervision strategies, effectively reducing the violations of We Media and achieving the Pareto optimum. According to the research results, this paper puts forward reasonable countermeasures to realize the comprehensive governance pattern of noncompliance of We Media and correct guidance of public emotional cognitive behavior under responsibility constraints. The research results provide theoretical support and decision-making basis for We Media information management and control.