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The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China

Author

Listed:
  • Hou Jianjun
  • Yi Yao
  • Javaria Hameed
  • Hafiz Waqas Kamran
  • Muhammad Atif Nawaz
  • Ramaisa Aqdas
  • Ataul Karim Patwary
  • Mostafa M. A. Khater

Abstract

Currently, there is an increasing trend in the organizations towards examining the artificial intelligence and nonartificial intelligence for the innovation and success of the new product, as well as getting the intentions of the upcoming researchers. Thus, the purpose of the ongoing study is to examine the role of artificial and nonartificial intelligence in the new product success along with the moderating role of new product innovation in the manufacturing organizations of China. The quantitative methods have been followed by the study and gathered the responses from the respondents using questionnaires, and analysis has been conducted by using the smart-PLS. The results exposed that artificial intelligence and nonartificial intelligence have positive and significant nexus with the new product success. The outcomes also revealed that the new product innovation significantly moderated the links among the nonartificial intelligence and new product success, but it insignificantly moderated the links among the artificial intelligence and new product success in the manufacturing organizations of China. These findings have provided the guidelines to the manufacturing companies and their policies developing authorities that they should be developed and implement the suitable policies regarding the adoption of artificial intelligence and nonartificial intelligence that enhance the success of the new product, which ultimately enhances the success of the organization.

Suggested Citation

  • Hou Jianjun & Yi Yao & Javaria Hameed & Hafiz Waqas Kamran & Muhammad Atif Nawaz & Ramaisa Aqdas & Ataul Karim Patwary & Mostafa M. A. Khater, 2021. "The Role of Artificial and Nonartificial Intelligence in the New Product Success with Moderating Role of New Product Innovation: A Case of Manufacturing Companies in China," Complexity, Hindawi, vol. 2021, pages 1-14, January.
    • Handle: RePEc:hin:complx:8891298
    DOI: 10.1155/2021/8891298
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    Cited by:

    1. Waseem Yousaf & Muhammad Sajjad Hussain & Anam Aziz, 2021. "The Role of Green Energy on Reducing the Carbon Emission in ASEAN Countries," iRASD Journal of Energy and Environment, International Research Association for Sustainable Development (iRASD), vol. 2(1), pages 34-39, June.
    2. Tusawar Iftikhar Ahmad & Furrukh Bashir & Muhammad Ali Zafar, 2021. "Gas- and Coal-based Power Generation to Spur Economic Growth in Pakistan?," iRASD Journal of Energy and Environment, International Research Association for Sustainable Development (iRASD), vol. 2(1), pages 12-23, June.
    3. Sarwar Khan & Mahwish Zafar & Sana Khizer, 2022. "Nexuses between Governance Quality on Industrial Growth: A Fresh Insight from Developing Economies," iRASD Journal of Economics, International Research Alliance for Sustainable Development (iRASD), vol. 4(1), pages 1-13, March.
    4. Kadarisman Hidayat & Diana Zuhroh, 2023. "The Impact of Environmental, Social and Governance, Sustainable Financial Performance, Ownership Structure, and Composition of Company Directors on Tax Avoidance: Evidence from Indonesia," International Journal of Energy Economics and Policy, Econjournals, vol. 13(6), pages 311-320, November.

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