Cooperative Production Behavior of Fresh Agricultural Product Suppliers under Regional Product Standardization Construction

From the perspective of regional product standardization construction, the evolutionary game models of standardized collaborative production of fresh agricultural product suppliers with or without government participation were built respectively, and the stability of the main strategy choice was discussed. The results show that when the standardization of regional fresh agricultural product is low and the participants' willingness to cooperate is high, the government can choose not to participate in the guidance, but if the government participates in the guidance but does not participate properly, it will have a reverse inhibition effect. When the standardization degree of regional fresh agricultural product is high, the government must effectively guide and regulate, regardless of the initial will of the participants. When government participation is effective, standardized production subsidies can promote the choice of collaborative strategies, while revenue-sharing mechanism and cost-sharing mechanism have little effect.