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Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain

Author

Listed:
  • Yaoguang Zhong
  • Fangfang Guo
  • Huajun Tang
  • Xumei Chen

Abstract

With the rapid growth of E-commerce business, logistics service, especially the last-mile distribution, has become one bottleneck, which leads to the rise of coordination complexity of logistics service supply chain (LSSC). This research, based on Stackelberg’s game theory, studies the coordination of a new three-echelon LSSC consisting of an E-commerce mall, an express company, and a terminal distribution service provider and investigates the optimal solutions and profits for each party within the semicentralized and centralized LSSC alliances, respectively. To accomplish this, it firstly shows that the three-echelon LSSC can lead to global optimum under the centralized decision-making scenario and then deploys the contract coordination schemes, including revenue sharing, cost sharing, and unit delivery price contracts, in three semicentralized alliances, so as to achieve the same performance of the centralized decision-making scenario, in which each party in the LSSC can achieve the win-win situation. Finally, numerical examples are provided to illustrate the feasibility and the effectiveness of the proposed coordination strategies. This study enriches the coordination theory in the field of LSSC and provides managerial insights for decision makers in LSSC.

Suggested Citation

  • Yaoguang Zhong & Fangfang Guo & Huajun Tang & Xumei Chen, 2020. "Research on Coordination Complexity of E-Commerce Logistics Service Supply Chain," Complexity, Hindawi, vol. 2020, pages 1-21, April.
  • Handle: RePEc:hin:complx:7031543
    DOI: 10.1155/2020/7031543
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    Cited by:

    1. Xiangping Wang & Ivan Kai Wai Lai & Huajun Tang & Chuan Pang, 2022. "Coordination Analysis of Sustainable Dual-Channel Tourism Supply Chain with the Consideration of the Effect of Service Quality," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    2. Jili Kong & Ziyu Chen & Xiaoping Liu, 2022. "A Review of Logistics Pricing Research Based on Game Theory," Sustainability, MDPI, vol. 14(17), pages 1-20, August.
    3. Robert Engel & Pablo Fernandez & Antonio Ruiz-Cortes & Aly Megahed & Juan Ojeda-Perez, 2022. "SLA-aware operational efficiency in AI-enabled service chains: challenges ahead," Information Systems and e-Business Management, Springer, vol. 20(1), pages 199-221, March.
    4. Xu, Senyu & Tang, Huajun & Lin, Zhijun & Lu, Jing, 2022. "Pricing and sales-effort analysis of dual-channel supply chain with channel preference, cross-channel return and free riding behavior based on revenue-sharing contract," International Journal of Production Economics, Elsevier, vol. 249(C).
    5. Shujun Yang & Ivan Kai Wai Lai & Huajun Tang, 2022. "Pricing and Contract Coordination of BOPS Supply Chain Considering Product Return Risk," Sustainability, MDPI, vol. 14(9), pages 1-21, April.

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