A Novel Intensive Distribution Logistics Network Design and Profit Allocation Problem considering Sharing Economy

The rapid growth of logistics distribution highlights the problems including the imperfect infrastructure of logistics distribution network, the serious shortage of distribution capacity of each individual enterprise, and the high cost of distribution in China. While the development of sharing economy makes it possible to achieve the integration of whole social logistic resources, big data technology can grasp customer’s logistics demand accurately on the basis of analyzing the customer’s logistics distribution preference, which contributes to the integration and optimization of the whole logistics resources. This paper proposes a kind of intensive distribution logistics network considering sharing economy, which assumes that all the social logistics suppliers build a strategic alliance, and individual idle logistics resources are also used to deal with distribution needs. Analyzing customer shopping behavior by the big data technology to determine customer’s logistics preference on the basis of dividing the customer’s logistics preference into high speed, low cost, and low pollution and then constructing the corresponding objective function model according to different logistics preferences, we obtain the intensive distribution logistics network model and solve it with heuristic algorithm. Furthermore, this paper analyzes the mechanism of interest distribution of the participants in the distribution network and puts forward an improved interval Shapley value method considering both satisfaction and contribution, with case verifying the feasibility and effectiveness of the model. The results showed that, compared with the traditional Shapley method, distribution coefficient calculated by the improved model could be fairer, improve stakeholder satisfaction, and promote the sustainable development of the alliance as well.