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Integrating Reverse Cycle Strategy in Circular Business Model Innovation: A Case Study

Author

Listed:
  • Ahmad Fatih Fudhla

    (Universitas Maarif Hasyim Latif)

  • Budisantoso Wirjodirdjo

    (Institut Teknologi Sepuluh Nopember)

  • Moses Laksono Singgih

    (Institut Teknologi Sepuluh Nopember)

Abstract

This study integrates The Reverse Cycle Strategy (RCS) framework within circular business model innovation, focusing on sugarcane agribusiness as an innovative foresight. Empowering the qualitative method, the research utilises the Business Model Canvas (BMC) to visually articulate and analyse business operations, interactions, and the impact of the RCS’s ten principles (10R). These principles aim to facilitate a transition from linear to circular business practices, encompassing R0-Refuse, R1-Rethink, R2-Reduce, R3-Reuse, R4-Repair, R5-Refurbish, R6-Remanufacture, R7-Repurpose, R8-Recycle, and R9-Recover. The findings reveal that incorporating the full spectrum of the RCS enhances the business models’ circularity and significantly influences sustainability outcomes. Unlike previous studies focusing on one to three RCS principles, this research demonstrates that a holistic approach can lead to more substantial environmental and operational improvements. This study offers a robust model for practitioners implementing sustainable business practices under the auspices of the circular economy paradigm.

Suggested Citation

  • Ahmad Fatih Fudhla & Budisantoso Wirjodirdjo & Moses Laksono Singgih, 2024. "Integrating Reverse Cycle Strategy in Circular Business Model Innovation: A Case Study," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 18(3), pages 84-103.
    • Handle: RePEc:hig:fsight:v:18:y:2024:i:3:p:84-103
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    More about this item

    Keywords

    Business Model Innovation; Reverse Cycle Strategy; Business Model Canvas; Sugarcane Agribusiness; Circular Economy;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • Q55 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environmental Economics: Technological Innovation
    • Q53 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Air Pollution; Water Pollution; Noise; Hazardous Waste; Solid Waste; Recycling

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