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Food Sustainable Model Development: An ANP Approach to Prioritize Sustainable Factors in the Romanian Natural Soft Drinks Industry Context

Author

Listed:
  • Răzvan Cătalin Dobrea

    (Bucharest University of Economic Studies, 6 Piata Romana, 1st district, Bucharest 010374, Romania)

  • Gabriela Molănescu

    (Bucharest University of Economic Studies, 6 Piata Romana, 1st district, Bucharest 010374, Romania
    These authors contributed equally to this work.)

  • Cristian Buṣu

    (Bucharest University of Economic Studies, 6 Piata Romana, 1st district, Bucharest 010374, Romania
    These authors contributed equally to this work.)

Abstract

The latest developments in natural soft drinks in the Romanian market signal significant changes in consumers’ perceptions of the sustainability concept. While the necessity of preserving natural resources and ensuring a decent level of healthiness seem to be steadily embraced by the Romanian society, the lack of long enough time series to acknowledge this shift render impossible a traditional econometric validation of these recent trends in economic thinking. The large number of European-funded projects for upgrading technology in the Romanian sector of natural soft drinks raises the question whether the learning by doing effect dispersed into the Romanian managers’ investment decision making from the perspective of both economic and food sustainability. This paper presents the construction and the evaluation of an Analytical Network Process (ANP) market share model, which emerged from extended in-depth interviews with 10 managers of the main Romanian natural soft drinks producers. This model differs from traditional market share ANP ones since concepts like either food of economic sustainability were considered as significant driving factors. The coincidence between the estimated market share and the actual one, expressed by Saaty’s compatibility index, validate this model and offer comparative numerical weights’ of importance for food or economic sustainability.

Suggested Citation

  • Răzvan Cătalin Dobrea & Gabriela Molănescu & Cristian Buṣu, 2015. "Food Sustainable Model Development: An ANP Approach to Prioritize Sustainable Factors in the Romanian Natural Soft Drinks Industry Context," Sustainability, MDPI, vol. 7(8), pages 1-14, July.
    • Handle: RePEc:gam:jsusta:v:7:y:2015:i:8:p:10007-10020:d:53140
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    References listed on IDEAS

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    1. Thomas L. Saaty, 2013. "The Modern Science of Multicriteria Decision Making and Its Practical Applications: The AHP/ANP Approach," Operations Research, INFORMS, vol. 61(5), pages 1101-1118, October.
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    Cited by:

    1. Mihail Busu, 2019. "Assessment of the Impact of Bioenergy on Sustainable Economic Development," Energies, MDPI, vol. 12(4), pages 1-11, February.
    2. Carmen Lenuta Trica & Cristian Silviu Banacu & Mihail Busu, 2019. "Environmental Factors and Sustainability of the Circular Economy Model at the European Union Level," Sustainability, MDPI, vol. 11(4), pages 1-16, February.
    3. Mihail Busu, 2020. "A Market Concentration Analysis of the Biomass Sector in Romania," Resources, MDPI, vol. 9(6), pages 1-10, May.
    4. Cristian Silviu Banacu & Mihail Busu & Raluca Ignat & Carmen Lenuta Trica, 2019. "Entrepreneurial Innovation Impact on Recycling Municipal Waste. A Panel Data Analysis at the EU Level," Sustainability, MDPI, vol. 11(18), pages 1-13, September.

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