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Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers

Author

Listed:
  • Peter Jones

    (Business School, University of Gloucestershire, Park Campus, Cheltenham, Gloucestershire, GL50 2RH, UK)

  • Daphne Comfort

    (Business School, University of Gloucestershire, Park Campus, Cheltenham, Gloucestershire, GL50 2RH, UK)

  • David Hillier

    (Centre for Police Science, University of Glamorgan, Pontypridd, Wales, CF37 1DL, UK)

Abstract

Sustainable consumption is a core policy objective within the UK Government’s Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This paper explores how the UK’s top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The paper concludes with some reflections on how sustainable consumption fits into the large food retailers’ business models.

Suggested Citation

  • Peter Jones & Daphne Comfort & David Hillier, 2009. "Marketing Sustainable Consumption within Stores: A Case Study of the UK’s Leading Food Retailers," Sustainability, MDPI, vol. 1(4), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:1:y:2009:i:4:p:815-826:d:5911
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    Citations

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    Cited by:

    1. Ologunebi, John & Taiwo, Ebenezer, 2023. "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper 118771, University Library of Munich, Germany.
    2. C. William Young & Sally V. Russell & Cheryl A. Robinson & Phani Kumar Chintakayala, 2018. "Sustainable Retailing – Influencing Consumer Behaviour on Food Waste," Business Strategy and the Environment, Wiley Blackwell, vol. 27(1), pages 1-15, January.
    3. Tom Barnett & Michael James Bowes & Jerry White & Anwar Zaib, 2017. "Long-term Thinking in Organizations," Vision, , vol. 21(2), pages 109-128, June.
    4. Jesús Morcillo-Bellido & Alfonso Duran-Heras, 2020. "Sustainability Governance Mechanisms in Supply Chains: An Application in the Retail Sector," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
    5. Olivier E. Malay, 2020. "Improving government and business coordination through the use of consistent SDGs indicators. A comparative analysis of national (Belgian) and business (pharma and retail) sustainability indicators," LIDAM Discussion Papers IRES 2020031, Université catholique de Louvain, Institut de Recherches Economiques et Sociales (IRES), revised 27 Oct 2020.
    6. Margo E. Barker & Francis Wong & Christopher R. Jones & Jean M. Russell, 2019. "Food Purchasing Decisions and Environmental Ideology: An Exploratory Survey of UK Shoppers," Sustainability, MDPI, vol. 11(22), pages 1-18, November.
    7. Malay, Olivier E. & Aubinet, Stephane, 2021. "Improving government and business coordination through the use of consistent SDGs indicators. A comparative analysis of national (Belgian) and business (pharma and retail) sustainability indicators," Ecological Economics, Elsevier, vol. 184(C).
    8. José Luis Ruiz-Real & Juan Uribe-Toril & Juan Carlos Gázquez-Abad & Jaime De Pablo Valenciano, 2018. "Sustainability and Retail: Analysis of Global Research," Sustainability, MDPI, vol. 11(1), pages 1-18, December.

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