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Sustaining Multi-Sided Platforms While Creating Value: The Ride-Hailing Experience

Author

Listed:
  • Amna Javed

    (Japan Advanced Institute of Science and Technology, Nomi 923-1292, Japan)

  • Ahson Javaid

    (Rockettech.ch, 8374 Oberwangen, Switzerland)

  • Youji Kohda

    (Japan Advanced Institute of Science and Technology, Nomi 923-1292, Japan)

Abstract

Multi-sided platforms (MSPs) can enable multiple user groups to create coordinated value. Like all transformative business models, these platforms emerged to resolve platform-related issues. Among the well-known MSPs, this research has focused on the ride-hailing platform InDrive as a successful case of MSP in Pakistan. Despite the presence of major companies like Uber and Careem, InDrive has gained recognition in a short period and has become the most downloaded ride-hailing application in Pakistan. InDrive focuses on empowering riders and drivers with greater fare-setting autonomy through negotiation; this peer-to-peer pricing model distinguishes it from its counterparts (Uber and Careem). This research examines the strategic features and innovations of InDrive’s business model to create a comprehensive framework for evaluating the effectiveness of strategic management, focusing on generating value by balancing the well-being of all stakeholders, ensuring equity, boosting productivity, and enhancing the impact of network effects. Notably, ride-hailing services (RHSs) are highly dynamic, as the features and offerings of these platforms may evolve. Therefore, balancing the sustainability of MSPs requires ongoing effort and an iterative approach.

Suggested Citation

  • Amna Javed & Ahson Javaid & Youji Kohda, 2025. "Sustaining Multi-Sided Platforms While Creating Value: The Ride-Hailing Experience," Sustainability, MDPI, vol. 17(4), pages 1-21, February.
    • Handle: RePEc:gam:jsusta:v:17:y:2025:i:4:p:1596-:d:1591627
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    References listed on IDEAS

    as
    1. Ahson Javaid & Amna Javed & Youji Kohda, 2019. "Exploring the Role of Boundary Spanning towards Service Ecosystem Expansion: A Case of Careem in Pakistan," Sustainability, MDPI, vol. 11(15), pages 1-27, July.
    2. Gawer, Annabelle, 2014. "Bridging differing perspectives on technological platforms: Toward an integrative framework," Research Policy, Elsevier, vol. 43(7), pages 1239-1249.
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    5. Rodolphe Durand & Robert M. Grant & Tammy L. Madsen & David P. McIntyre & Arati Srinivasan, 2017. "Networks, platforms, and strategy: Emerging views and next steps," Strategic Management Journal, Wiley Blackwell, vol. 38(1), pages 141-160, January.
    6. Sun, Luoyi & Teunter, Ruud H. & Babai, M. Zied & Hua, Guowei, 2019. "Optimal pricing for ride-sourcing platforms," European Journal of Operational Research, Elsevier, vol. 278(3), pages 783-795.
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