Analyzing Urban Air Quality Perceptions: Integrating Socio-Demographic Patterns with Sensor-Based Measurements Using Regression Model and Multidimensional Scaling

In this study, the urban air quality perceptions are explored in the metropolitan area of Târgu Mureș, Romania, emphasizing the interaction between socio-demographic factors, air quality measures, and industrial activity. The research addresses the need to understand how public perceptions align with objective air quality data and industrial influences, aiming to support sustainable urban planning. Data were gathered through a structured survey of 321 respondents and complemented by air quality measurements, including PM 2.5 and PM 10 , and industrial production data. Statistical analyses, such as regression models and multidimensional scaling (PROXSCAL), were applied to identify patterns and relationships between socio-demographic characteristics, perceived air quality, and environmental factors. The results reveal significant links between demographic factors (e.g., age, awareness of local initiatives) and perceptions of air quality, alongside a nuanced interaction between air quality indicators and industrial activity. Respondents frequently identified traffic and industrial emissions as major contributors to air pollution, which was corroborated by sensor data trends. The findings underline the importance of integrating public perceptions with empirical data to design targeted policies and foster community engagement. This comprehensive approach provides actionable insights for improving urban air quality and advancing sustainable practices in mid-sized cities like Târgu Mureș.