IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i24p10882-d1542263.html
   My bibliography  Save this article

A Cross Generational Exploration of Motivations for Traditional Ethnic Costume Photography Tourism in China

Author

Listed:
  • Rob Kim Marjerison

    (College of Business and Public Management, Wenzhou-Kean University, Wenzhou 325060, China
    Institute for Sustainability Studies, Wenzhou-Kean University, Wenzhou 325060, China)

  • Jong Min Kim

    (College of Social Sciences, Konkuk University, Seoul 27478, Republic of Korea)

  • Jin Young Jun

    (College of Social Sciences, Konkuk University, Seoul 27478, Republic of Korea)

  • Hanling Liu

    (College of Business and Public Management, Wenzhou-Kean University, Wenzhou 325060, China)

  • George Kuan

    (International Business, International School of Management, 75007 Paris, France)

Abstract

This research aims to examine the underlying motivations across generations to engage in the growing trend of Chinese people incorporating traditional Chinese ethnic clothing into their travel photography. As globalization continues to reshape cultural identities, individuals seek ways to connect with their heritage and express their cultural pride. This study delves into the factors that drive Chinese travelers to embrace traditional Chinese ethnic clothing as a means of self-expression and cultural representation. Data were collected through an online survey that was distributed to a diverse sample of Chinese travelers, capturing their perspectives on the significance of traditional Chinese ethnic clothing in travel photography. The findings indicate that there are differing motivations across generations and that a desire for cultural connectivity plays a moderating role in the relationship between different generations and their level of interest in traditional costume photo tourism. By understanding these motivations, travel agencies, photographers, and cultural organizations can better cater to the evolving needs and desires of Chinese travelers. Additionally, this study contributes to the broader discourse on cultural identity and globalization, illustrating the ways in which individuals negotiate their sense of self in an interconnected world.

Suggested Citation

  • Rob Kim Marjerison & Jong Min Kim & Jin Young Jun & Hanling Liu & George Kuan, 2024. "A Cross Generational Exploration of Motivations for Traditional Ethnic Costume Photography Tourism in China," Sustainability, MDPI, vol. 16(24), pages 1-19, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:24:p:10882-:d:1542263
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/24/10882/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/24/10882/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Han Chen & Xiaowei Wu & Yiyao Zhang, 2023. "Impact of Short Video Marketing on Tourist Destination Perception in the Post-pandemic Era," Sustainability, MDPI, vol. 15(13), pages 1-15, June.
    2. Ji Wen & Sijia Zheng & Dailin Huang & Xiaolin Mai & Xin Liu, 2023. "Co-creation experience in travel photography service: exploring the formative mechanism of repurchase intention from the perspective of script theory," Current Issues in Tourism, Taylor & Francis Journals, vol. 26(23), pages 3794-3812, December.
    3. Rob Kim Marjerison & Chungil Chae & Shitong Li, 2021. "Investor Activity in Chinese Financial Institutions: A Precursor to Economic Sustainability," Sustainability, MDPI, vol. 13(21), pages 1-17, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rob Kim Marjerison & Matthew Andrews & George Kuan, 2022. "Creating Sustainable Organizations through Knowledge Sharing and Organizational Agility: Empirical Evidence from China," Sustainability, MDPI, vol. 14(8), pages 1-23, April.
    2. He, Peng & Shang, Qi & Pedrycz, Witold & Chen, Zhen-Song, 2024. "Short video creation and traffic investment decision in social e-commerce platforms," Omega, Elsevier, vol. 128(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:24:p:10882-:d:1542263. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.